BMW

Dealer App


From 0 to 100% in two months

Increasing customer loyalty by making cars smarter. We helped BMW dealers reconnect to their clients through a customer loyalty app that turned every BMW into a smart car.

The Challenge


Customer loyalty

You’re at home and your inner cook is going outdoors. Fire up the grill and place that expensive cut or that delicious eggplant on the flames — but now what? How hot is that flame and how long till you reach peak flavour and tenderness? 10 minutes on one grill is not the same as 10 minutes on the other. Let Weber focus on the key to a perfect grilling experience - time and temperature - while you enjoy looking forward to serving a delicious meal to your guests.

The Idea


Turning cars into smart cars

Using the existing data stream from the embedded sim card to BMW headquarters, we hooked into this to bring that information back to the driver through an app. This provided drivers of old pre-smartphone cars with apps that gave them real-time information about their cars. By revamping this decade-old technology, we highlighted the power of the brand and the innovative experience BMW brings to its drivers.

The Solution


A data-driven customer loyalty platform

We developed the app and platform powering it, developing a new communication channel for BMW and it’s past customers as well as a strong motivator for them to re-engage with BMW ultimately establishing a customer loyalty that previously was no longer present.

BMW

The Results


Smarter cars, smarter loyalty

After collecting and organizing the data of all connected cars, not only were we able to provide smarter results to the end customers, but also cleared the roads towards smart, A.I. controlled maintenance prediction.

UTRECHT


+31 30 800 04 12
welcome@pixplicity.com
Molensteyn 60B, 3rd floor
3454PT, Utrecht
The Netherlands

NYC


+1 917 436 1019
welcome+ny@pixplicity.com
188 Broadway
Brooklyn, NY 11211
USA