BMW
Dealer App
From 0 to 100% in two months
Increasing customer loyalty by making cars smarter. We helped BMW dealers reconnect to their clients through a customer loyalty app that turned every BMW into a smart car.
The Challenge
Customer loyalty
You are ready to go for a long trip to the south of France. You packed your car, your kids are in the back seat, you've got your snacks and drinks and are ready to drive towards the sun. But what is that? Your 'check engine' light comes on. Why now? Why did it not warn you in advance?
The Idea
Turning cars into smart cars
Using the existing data stream from the embedded sim card to BMW headquarters, we hooked into this to bring that information back to the driver through an app. This provided drivers of old pre-smartphone cars with apps that gave them real-time information about their cars. By revamping this decade-old technology, we highlighted the power of the brand and the innovative experience BMW brings to its drivers.
The Solution
A data-driven customer loyalty platform
We developed the app and platform powering it, developing a new communication channel for BMW and its past customers as well as a strong motivator for them to re-engage with BMW ultimately establishing a customer loyalty that previously was no longer present.
Interested?
See more of our cases
UTRECHT
+31 30 800 04 12
welcome@pixplicity.com
Molensteyn 60B, 3rd floor
3454PT, Utrecht
The Netherlands